AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps in Kenya Q3 2022 Performance
In Q3 2022, the top 5 beauty retail apps in Kenya showed diverse trends in downloads and active users, with varying degrees of engagement and popularity.
The third quarter of 2022 saw varied performance for the top beauty retail applications in Kenya on a unified platform, as tracked by Sensor Tower.
Nykaa - Beauty Shopping App from Nykaa.com had fluctuating weekly downloads, peaking at 486 in mid-July but dropping to as low as 17 in early August. The app's weekly active users started at around 2.1K in late June, rising to 2.3K by mid-July before declining to approximately 1.8K by the end of September.
Cheap Makeup for Women from camil bauer experienced a significant drop in downloads from 556 in early July to just 20 in early August. However, there was a slight recovery towards the end of September, reaching 126 weekly downloads.
Purplle Online Beauty Shopping from Purplle.com showed a notable increase in weekly downloads in early July, peaking at 333 before dropping to single digits in late August. Weekly active users remained relatively stable, starting at 405 in late June and ending at 416 by late September.
Beauty & Makeup Store in USA from AMA Apps Inc. saw its highest downloads at 331 in late June, but this number decreased significantly to just 3 by the end of September.
HKMall - Shopping Platform from Bonjour Global Development Limited had a peak of 226 downloads in mid-July but saw no downloads in the final week of the month.
For more detailed insights into the performance of these and other beauty retail apps, visit Sensor Tower.
